Task 4- Starter

Convergence - When two things come together (join).
When two companies work together to make a product (institutional convergence) e.g warp and channel 4 to make This is England.


Distribution-
Definitions: 
1.)How the product reaches the audience
2.)How it is advertised and promoted


5 ways you can watch a film:
1.)Internet( YouTube, Netflix Pay-per-view, Streaming)
2.) Cinema
3.) DVD
4.)T.V (Schedule)
5.) LoveFilm- Pay-per view
6.)On demand ( Sky,Virgin, TalkTalk etc.)
7.)Console(PS4,Xbox)

Technological Convergence- 
Is when technologies come together and this provides new services for the audience (Smartphone-Phone, computer, Web)

Analogue Methods- Old media
Digital methods- New media   



Digital Native-Someone who has grown up with technology- Born post 1995.

1991- Sir Tim Berners-Lee- Invents the World wide web, a service that allows people who don't understand computer code to use the internet.

Advertising ad Promotion
Means marketing the film to create maximum awareness to a specific target audience.

Write all the ways in which you think a film is marketed (Think about key events that have happened recently with Bond / Paddington.)

• Merchandise (T-shirts / Posters)
• Adverts
• Billboards 
• Magazine (Empire etc.)
• Reviews -Rotten tomatoes, Metacritic
• Premiere- Press conference is publicised 
• Trailers- teaser exclusive to cinema, Theatrical can be accessed online as well as in cinemas.
• Bus advertisements - Star persona (Dyer 1975)
• Film Festival
• Promotional events
• In-store/Citywide promotion
• Product placement- The way in which companies promote themselves through their product being in a film.
• Websites - all films have their own websites with trailers news and release date.
• Soundtrack- cross media
• Social media

David Gauntlett (2002) discussed the rise of web 2.0
This is the change o the internet being a one way form of communication to a two way interactive form of communication.

Marketing -

1.) Outline all the ways that your film was advertised to your audience.
2.) Assess whether it is via old or new media.
3.)Assess the impact of the marketing based on revenue/viewing figures.
4.)Assess the way in which the institution may have used cross media platforms, ownership and joint ventures to promote the film.

Starter- peer assesment

GTA 5 has been put on the mood board as it is a game with verisimilitude within it which the four lions film does also have within it as it is set within society in modern times. This game also has a feeling of escapism to it which means that people get so absorbed into it that they forget about their own problems. Also GTA is a game with quite mature themes within it that the four lions film also covers as terrorism isn't something to be taken too lightly but is presented in quite an entertaining way, as well as this GTA is aimed to an older audience that GTA is also aimed at. So it is fairly understandable as to why this has been put on to the mood board as they both attract the same type of audience.

Peer assessed by James Hartshorn

Moodboard

Starter

Disposable income : means that a person makes enough money to be able to buy things or got the cinema etc. ABC1 have disposable income.

Things I'm working on today

Today I will be working on finishing off the moodboard in preparation for writing the script for task 3.

Round up

In today's lesson I have achieved a pass following the work we have done about uses and gratifications theory and NRS lifestyle profiles.

Uses and Grat...

Rick Altman (1999)- "different genres have different pleasures" -Cartharsis

Task 3 NRS

Lesson starter

John Hartley (1987) and len Ang (1991) suggested that producers create invisible fictions or imaginary entities before creating a media product.

Starter- Introduction to Task 3

Demographic = Category relating to how media produces target audiences.
The group of people who consume the product.  

Peer assesment by Chloe

 

 I will be putting time codes into my script.

And I will also be going through my script and using terminology and 'denotes' and 'connotes'.

 I will be talking about where in the film an example has been used and why it has been used there.

Peer Assessment -

This peer-assessment is done by Matt Osborn.

• You have completed each section to a good standard and looked at each part in a good and analytical manner.

• Add theory and key-terminology in order to show your understanding of the content also complete the editing section! 

In today's leson I will be reading through my script and adding terminology and theory    

Notes from 17th october

Roland Barthes (1977): Came up with narrative codes:

• Enigma- Puzzle/question/problem that the audience need to solve. Information for the audience.
• Action code- Tells the audience what action is likely to happen.

 Editing techniques: 

•  Eye line match- When the audience see what the characters seeing through an editing technique.
• Shot reverse shot- Used in conversation when it switches between the different people in the conversation and back to a wide shot.and is used to create verisimilitude
• Action match- A movement that is continued across a number of shots.  

Round up

Today I have learnt that diegetic sound is sound that exists within the story of the film

I also learnt that non-diegetic sound is sod that does not exist within the story of the film

I also learn that a foley sound engineer is someone who creates sound form outside the scene that is added in post produton  

Lesson review

This lesson I have re-recorded my scrip for vlog 1 and have imported it into audition and have started to cut the audio up.

Aims for the lesson

I have to export my recording onto audition
then put it on premiere
and start editing it on adobe premiere

LO1 Task 2 research

1.) Purpose-What is it designed to do? ( entertain, educate, make profit)

2.)Genre-

• Daniel Chandler (2001) 'Genre means type of category.' 

• Barry Kieth(1995) 'All genres have sub genre'

Hybrid: Mix of of two genres- 'Alien' sci-fi/horror
Sub-Genre: Genre within a genre

3.)Form - medium

• Film
• Feature film
• Festival film
• Main distribution
• Short film

4.)Style-

• Designed
• The way tat something looks
• Aesthetic quality

Achieved by-

• Title sequence
• Modern
• futuristic
• Old fashioned  

5.)Content and meaning - Whats in it?

• Camerawork and editing
• Mise en scene
• Denotation and connotation

Macro - wider meaning

• Narrative
• Genre
• Representation

 
6.)Production process-

• Pre-production - 

• Production -

• Production -

Learning objective

I have finished the script and still need to record vlog number 1

Lesson reflection

One thing I have learned today is how to use a Tascam DR-07 MkII audio recorder

Premiere screen rec

Vlog 1 script

Unit 1 script

Hello my name is Bailey and I work for Mediwise and I have been tasked with investigating warp films

1.)Ownership: I will first be investigating Warp's ownership. Warp are an indie company which was established by the founders of warp records, Rob Mitchell and Steve Beckett. Indie company is short for independent company which means that they are not part of a conglomerate, a conglomerate is basically a larger company that is made up of smaller companies or 'subsidiaries'. An example of this is 21st century fox and the subsidiary 20th century fox. Usually the subsidiaries in a conglomerate all specialize in different areas in order to access a wider range of media e.g. Film, T.V, Radio etc, for example in the case of 20th century fox there is the film company '20th century fox' the T.V channel Fox T.V and Fox News.However Warp are an independent company which means that they are self run and self funded. However they do operate as a cross media company because they also have a record company called warp records.

2.) Operating Model : The two companies, warp films and warp records cross promote each others products for example when Aphex twin, a band signed with warp records did the soundtrack for a film by warp films called dead mans shoes and so Aphex twin promoted dead mans shoes and dead mans shoes promoted Aphex twin. Warp cannot be vertically or horizontally integrated because they have to work with Film Four and optimum releasing, who are owned by universal studios, to distribute their products. There are 3 stages to the production process: Pre-Production, Production and Post-production. In pre-production there are the storyboard team, the script writing team, casting, financing and location scouting. In Production there's the editing team, the actors, the lighting department, visual effects team and the film crew. In Post-production there's the CGI team, the video editors, the audio editors and the marketing team.

3.) Products: Warp films specialise in making Films and to do this they work with Film 4 and optimum releasing to make films like Four Lions and This Is England. Their counterpart, Warp records specialise in music with bands such as Aphex twin and Grizzly Bear signed to them. Warp X specialise in Digital films. Warp films cater to a small group with their products because they are an indie company, with films like Four Lions they cater to a niche audience.

4.) Market Position: Warp are successful because they make a good amount of money for example Four Lions made $2,126,104 (~£1.2 million) in the international box office.  considering that they are an indie film company so I would consider them a successful company. Big talk productions can be considered as a competitor to Warp films because they make the same product but make films that are arguably more popular however both Big talk and warp are indie. Warp's film This Is England was successful in America which would make Warp successful internationally. Big talk productions film 'Paul' was quite successful in the US grossing $97,984,015(~£60 million), this makes Big talk productions internationally successful.

5.) Competitors: See-saw films are the company behind the hit film 'The kings speech' and can definitely be considered to be a competitor to Warp films since their film was praised by many reviewers. Another competitor is big talk productions who are credited with films such as Hot fuzz, Shaun of the dead, Paul and Attack the block. Warp stand out form their competitors by making social realist films that are supposed to be realistic.

This is england screen recording

Lesson starter

Adobe premiere
1.)Saving what i've done on premiere 

2.)Generally working premiere was simple.

premiere screen rec

+

Premiere training- starter task

Transition Effects- Fade to black/white

Layer tracks etc.

Non-Linear editing

Lesson 3 starter

Three things I have learnt:
1.) A conglomerate is a company made up of smaller companies, or 'Subsidiaries'

2.) I have learnt how cross promote their products.

3.) I have learnt about Horizontal/ vertical integration.

Class work ownership

lesson 2 starter task

Conglomerate: a conglomerate is a large company made up of smaller companies called subsidiaries.


Independant: An indepandant company is not owned by another company, operates, and makes products by itself.
(Warp is an indie company)


Cross media ownership: This is when a company makes more than one type of media product by wning companies that mkae differant media.
( an example f this is the BBC- radio, T.V, digital, films)

Commercial: Makes a profit (most companies exist to make money)


Public service broadcast: These are funded by public money (BBC and T.V licence fee, channel 4 als has some PSB  remit)


Joint venture: works with other companies.