Task 4- Starter

Convergence - When two things come together (join).
When two companies work together to make a product (institutional convergence) e.g warp and channel 4 to make This is England.


Distribution-
Definitions: 
1.)How the product reaches the audience
2.)How it is advertised and promoted


5 ways you can watch a film:
1.)Internet( YouTube, Netflix Pay-per-view, Streaming)
2.) Cinema
3.) DVD
4.)T.V (Schedule)
5.) LoveFilm- Pay-per view
6.)On demand ( Sky,Virgin, TalkTalk etc.)
7.)Console(PS4,Xbox)

Technological Convergence- 
Is when technologies come together and this provides new services for the audience (Smartphone-Phone, computer, Web)

Analogue Methods- Old media
Digital methods- New media   



Digital Native-Someone who has grown up with technology- Born post 1995.

1991- Sir Tim Berners-Lee- Invents the World wide web, a service that allows people who don't understand computer code to use the internet.

Advertising ad Promotion
Means marketing the film to create maximum awareness to a specific target audience.

Write all the ways in which you think a film is marketed (Think about key events that have happened recently with Bond / Paddington.)

• Merchandise (T-shirts / Posters)
• Adverts
• Billboards 
• Magazine (Empire etc.)
• Reviews -Rotten tomatoes, Metacritic
• Premiere- Press conference is publicised 
• Trailers- teaser exclusive to cinema, Theatrical can be accessed online as well as in cinemas.
• Bus advertisements - Star persona (Dyer 1975)
• Film Festival
• Promotional events
• In-store/Citywide promotion
• Product placement- The way in which companies promote themselves through their product being in a film.
• Websites - all films have their own websites with trailers news and release date.
• Soundtrack- cross media
• Social media

David Gauntlett (2002) discussed the rise of web 2.0
This is the change o the internet being a one way form of communication to a two way interactive form of communication.

Marketing -

1.) Outline all the ways that your film was advertised to your audience.
2.) Assess whether it is via old or new media.
3.)Assess the impact of the marketing based on revenue/viewing figures.
4.)Assess the way in which the institution may have used cross media platforms, ownership and joint ventures to promote the film.

Starter- peer assesment

GTA 5 has been put on the mood board as it is a game with verisimilitude within it which the four lions film does also have within it as it is set within society in modern times. This game also has a feeling of escapism to it which means that people get so absorbed into it that they forget about their own problems. Also GTA is a game with quite mature themes within it that the four lions film also covers as terrorism isn't something to be taken too lightly but is presented in quite an entertaining way, as well as this GTA is aimed to an older audience that GTA is also aimed at. So it is fairly understandable as to why this has been put on to the mood board as they both attract the same type of audience.

Peer assessed by James Hartshorn

Moodboard