Task 3 script

John Hartley (1987) and Len Ang (1991) said that producers invent invisible fictions or imaginary entities before creating a media product to show who that product would be aimed at.

 In terms of Four lions the gender of the target audience would be about 60% male and 40% female because all of the protagonists in the film are male.

The average age of a four lions audience member would be 15-21 years old because this is generally the age group that watches indie films like four lions. They would enjoy indie arthouse style films.

The lifestyle of the average Four lions is that they would enjoy comedy films since Four lions is primarily a comedy film. Gary is 17 and is from Sheffield he likes seeing the places that he recognises on film so four lions appeals to him in that way. He likes to watch a variety of film genres but he especially likes indie films because they are different to the Hollywood blockbusters that flood cinemas. He talks to his friends about the films they watch and they influence each others opinions of films.

In terms of the National readership survey (NRS) the audience would be in the E: urban ventures category which would include young people and students. He does not have much disposable income so he does not have the money to go to the cinema frequently. The films that he does watch are small budget indie films with no additional merchandise. Gary's social grade is C1 Lower middle class, this means that he is in the ABC1 demographic. However the target audience of four lions could be seen to be the working class because the protagonist characters shown in the film are working class. The spending power of the audience is shown through the film by the general style of everything in the film, and the fact that it is an indie film and they generally target an audience with less spending power than Hollywood films.